Case study · Fitness
BayFit
Making a busy timetable easy to understand, and a community easy to join.
BayFit · Mumbles (photo)
Monthly retainer
Content strategy
On-site shoots
Short-form video
Client
BayFit
Location
Mumbles, Swansea
Sector
Community fitness
Services
Fitness classes, Small Group Personal Training, youth strength and conditioning, over-60s sessions, yoga
The client
BayFit is a community-focused fitness business built on coaching quality and a genuinely supportive environment. Its own line sums it up: Expert coaching. Personalised to you. Powered by community.
The challenge
A lot on offer. Not always clear where to start.
BayFit runs a wide timetable: BURN, BLAST, POWER, STRONG, BayROX, FUSION, yoga, Small Group PT, youth sessions and an over-60s programme. That breadth is a strength, but it can leave a new visitor unsure which session is for them.
The brief was to grow Small Group PT with women who want structured, confidence-building training, keep youth and over-60s programmes visible, and turn people who were watching into people who book a taster or a trial. Generic fitness content would not do that. Each post needed one clear job.
From flyers to a feed people want to join
When we started, BayFit's Instagram was timetables, class lists and event flyers. Useful, but it didn't show the coaches, the members or what a session actually feels like. Now the grid is people first: coaches and members on camera, clear titles on every cover, and one consistent look across the profile.
Before
After
What we do
The system behind it.
01
Strategy and planning
A monthly content plan and calendar built around BayFit's programmes: Small Group PT, Over 60s, youth sessions and classes. Every post has one clear job.
02
Monthly shoots
We film on site with Charlotte, the coaching team and members, and turn each shoot into a month of content.
03
Talking-head and testimonial reels
Coach-led explainers (What is BayFitness?, What makes Small Group PT different to classes?, What to expect from an Over 60s session) and member stories (How BayFit helped me).
04
A consistent, branded grid
Every reel gets a designed cover with a clear title, so the profile looks premium and easy to browse.
05
Lead capture
Instagram comment-keyword campaigns in ManyChat send people a DM with a link to a simple GoHighLevel landing page and sign-up form.
06
Email marketing
An email nurture campaign, the BayFit Monthly newsletter and lead-catcher landing pages that turn followers into trial and taster bookings.
Before we make anything, we answer six questions.
✓
Business goal
✓
Audience
✓
Content pillar
✓
Brand pillar
✓
Key message
✓
Desired action
So a reel isn't "here's Small Group PT". It's a real problem, why BayFit solves it, and the next step.
Filming and publication consent is confirmed for every identifiable participant, including youth sessions, before anything goes live.
What we made
Monthly on-site shoots led by BayFit's own coaches, edited into short-form video, photography and posts, with planning, captions, scheduling and email handled by Platform.
Shoot 01
Profile refresh and introduction
—
Two pinned profile videos fronted by Charlotte: Find your people. Find your training. and Find your class, a plain-English guide to the timetable.
—
A set of Charlotte-led talking-head reels
—
Photo bank and reel-cover portraits
Shoot 02
Meet the coaches
—
Seven presenter-led reels with BayFit's coaching team, each explaining a session or a coaching point in under a minute (for example Meet STRONG: "You don't need to be experienced to start getting stronger.")
—
Live session coverage across Group PT, STRONG, POWER, BURN, BLAST, Over 60s and Small Group PT
—
Fresh photography of coaching, community and portraits
Ongoing
Every month
—
Content planning and strategy
—
Regular social posts, edited, captioned and scheduled
—
Email campaigns: lead nurturing, segmented journeys and trial-conversion messaging
Got more to offer than people realise?
We'll help you show it clearly, one purposeful post at a time.
Book a discovery call
→
Contact us
Cardiff, South Wales
© Platform Innovations Limited
Case study · Fitness
BayFit
Making a busy timetable easy to understand, and a community easy to join.
BayFit · Mumbles (photo)
Monthly retainer
Content strategy
On-site shoots
Short-form video
Client
BayFit
Location
Mumbles, Swansea
Sector
Community fitness
Services
Fitness classes, Small Group Personal Training, youth strength and conditioning, over-60s sessions, yoga
The client
BayFit is a community-focused fitness business built on coaching quality and a genuinely supportive environment. Its own line sums it up: Expert coaching. Personalised to you. Powered by community.
The challenge
A lot on offer. Not always clear where to start.
BayFit runs a wide timetable: BURN, BLAST, POWER, STRONG, BayROX, FUSION, yoga, Small Group PT, youth sessions and an over-60s programme. That breadth is a strength, but it can leave a new visitor unsure which session is for them.
The brief was to grow Small Group PT with women who want structured, confidence-building training, keep youth and over-60s programmes visible, and turn people who were watching into people who book a taster or a trial. Generic fitness content would not do that. Each post needed one clear job.
From flyers to a feed people want to join
When we started, BayFit's Instagram was timetables, class lists and event flyers. Useful, but it didn't show the coaches, the members or what a session actually feels like. Now the grid is people first: coaches and members on camera, clear titles on every cover, and one consistent look across the profile.
Before
After
What we do
The system behind it.
01
Strategy and planning
A monthly content plan and calendar built around BayFit's programmes: Small Group PT, Over 60s, youth sessions and classes. Every post has one clear job.
02
Monthly shoots
We film on site with Charlotte, the coaching team and members, and turn each shoot into a month of content.
03
Talking-head and testimonial reels
Coach-led explainers (What is BayFitness?, What makes Small Group PT different to classes?, What to expect from an Over 60s session) and member stories (How BayFit helped me).
04
A consistent, branded grid
Every reel gets a designed cover with a clear title, so the profile looks premium and easy to browse.
05
Lead capture
Instagram comment-keyword campaigns in ManyChat send people a DM with a link to a simple GoHighLevel landing page and sign-up form.
06
Email marketing
An email nurture campaign, the BayFit Monthly newsletter and lead-catcher landing pages that turn followers into trial and taster bookings.
Before we make anything, we answer six questions.
✓
Business goal
✓
Audience
✓
Content pillar
✓
Brand pillar
✓
Key message
✓
Desired action
So a reel isn't "here's Small Group PT". It's a real problem, why BayFit solves it, and the next step.
Filming and publication consent is confirmed for every identifiable participant, including youth sessions, before anything goes live.
What we made
Monthly on-site shoots led by BayFit's own coaches, edited into short-form video, photography and posts, with planning, captions, scheduling and email handled by Platform.
Shoot 01
Profile refresh and introduction
—
Two pinned profile videos fronted by Charlotte: Find your people. Find your training. and Find your class, a plain-English guide to the timetable.
—
A set of Charlotte-led talking-head reels
—
Photo bank and reel-cover portraits
Shoot 02
Meet the coaches
—
Seven presenter-led reels with BayFit's coaching team, each explaining a session or a coaching point in under a minute (for example Meet STRONG: "You don't need to be experienced to start getting stronger.")
—
Live session coverage across Group PT, STRONG, POWER, BURN, BLAST, Over 60s and Small Group PT
—
Fresh photography of coaching, community and portraits
Ongoing
Every month
—
Content planning and strategy
—
Regular social posts, edited, captioned and scheduled
—
Email campaigns: lead nurturing, segmented journeys and trial-conversion messaging
Got more to offer than people realise?
We'll help you show it clearly, one purposeful post at a time.
Book a discovery call
→
Contact us
Cardiff, South Wales
© Platform Innovations Limited